Dynamic & Fully Integrated LED Solutions for Shopping Centers

Shopping centers are evolving from traditional retail spaces into immersive experience hubs. Static ads now struggle to engage modern consumers. In response, dynamic LED displays are becoming the key medium for attraction and engagement. With over a decade of expertise, TANG provides customized, smart, and data-driven LED solutions. We help malls enhance both advertising impact and on-site experience.

Global Mall Trends & Shifting LED Display Demands

1.Industry Shift: From Selling Products to Delivering Experiences

Shopping malls worldwide are actively transforming through three key trends: experiential, digital, and omnichannel integration. At the heart of this shift are advanced technologies like LED displays, which are helping move advertising beyond simple broadcast messaging toward precision targeting and immersive engagement.

2.Specialized Zones, Evolving Demands

Shopping centers need tailored LED displays for each area: entrances use bright, large screens to catch attention, while atriums rely on high-definition, interactive displays to engage visitors. Exterior walls require durable, wide-angle visibility, and brand stores favor fine-pitch screens for true-color detail. In contrast, traditional one-size-fits-all displays can’t meet these varied needs—so customizable LEDs have become the preferred solution. In fact, the global mall LED market hit $5.8 billion in 2024, growing 27% faster than standard advertising equipment.

3.Gen Z Leads: Demands More from Mall Advertising

As Gen Z becomes the dominant consumer force, their demand for interactive, personalized, and social advertising is driving a shift from traditional static formats to LED displays—whose dynamic visuals, interactive features, and creative designs make them the ideal tool for engaging young audiences in shopping malls.

Mall LED Displays: A Pain Point Analysis

Poor Fit, Unbalanced Effect

Shopping malls have diverse visual needs across different zones, yet generic display devices often fail because they aren’t designed for these specific environments. As a result, screens from the entrance to boutiques underperform. This not only weakens customer attraction and brand impact but also introduces high maintenance risks and costs.

Ineffective Content, Diminished Ad Value

Many malls still use a manual, one-way approach to running ads, which creates several problems. Because updates are slow and not data-driven, content often feels outdated and irrelevant to the shoppers passing by. More importantly, this passive style fails to engage audiences—leading to very low interaction and missed opportunities to connect. Ultimately, this traditional model can’t keep up with the speed and intelligence modern retail advertising requires.

High Energy & Maintenance, High Operational Pressure

Traditional mall LED screens strain operations with high costs and complexity. They consume heavy power—over 1,000 kWh daily for a 100㎡ screen—and require specialized maintenance. With short 3–5 year lifespans, frequent replacements add further expense, increasing pressure on management.

Poor Synergy, Buried Data Value

The disconnect between LED displays and key mall systems (like traffic and membership data) creates data silos. This prevents ads from being optimized in real time, makes personalization impossible, and leaves marketing results unmeasured—weakening their power to attract commercial tenants.

Built Safe, Designed Beautiful: The Foundation of Great Experience

LED displays can compromise both safety and experience in malls. Outdated outdoor screens pose structural risks, while messy indoor installations and overly bright screens at night disrupt aesthetics and comfort. These issues actively degrade the environment shoppers expect.

From Generic to Tailored: TANG's Precision Solutions

Scene-Customized Displays: Meeting Multi-Zone Demands

TANG has developed a specialized product matrix tailored for the four core areas of shopping malls: entrances, atriums, exterior walls, and brand boutiques. Through a combination of customized technologies—including high-brightness anti-glare, 4K touch-interactive, high-protection lightweight, and wide-color-gamut color-accurate displays—we precisely address the distinct visual needs of each zone, ensuring both performance and engagement are optimized where they matter most.

An Intelligent Operation Platform That Boosts Ad Value

TANG’s intelligent dual-core operating platform empowers malls to manage advertising with unprecedented efficiency and precision by combining cloud control with data-driven insights, delivering targeted, interactive content that demonstrably increases customer engagement and conversion rates.

Energy Saving & Smart O&M: Reducing Operational Cost

TANG tackles operational costs through an integrated strategy of energy-saving hardware and intelligent operations. We employ low-power LEDs and smart light sensors to actively reduce energy consumption. At the same time, our smart O&M platform enhances efficiency through remote monitoring and diagnostics. This combined approach not only lowers your electricity bills but also extends equipment lifespan, delivering comprehensive cost savings.

Synchronized Systems, Unlocked Data Value

Our integrated “Display-Data-Operation” ecosystem links directly with your mall’s systems. It adjusts ad frequency using real-time footfall data and personalizes promotions for members—like sending beauty trials to relevant shoppers. The built-in analytics track exposure, engagement, and conversion, then provide clear visual reports. This data-driven approach has already helped one shopping center achieve a 20% higher premium in advertising sales.

Where Safety Meets Style: Enhanced Shopping Experiences

TANG ensures both safety and aesthetic appeal, from outdoor screens with robust, windproof frames to seamlessly integrated indoor displays, complemented by adaptive night modes and custom creative shapes—collectively enhancing both security and the shopping center’s visual and social appeal.

The Complete Solution: Hardware, Software & Service, Seamlessly Integrated

Core Hardware: Scene-Specific LED Displays & Control

TANG’s hardware system delivers custom-built professional displays for the four main mall scenarios—entrances, atriums, facades, and brand boutiques—and seamlessly integrates centralized control units with auxiliary devices to form a unified, multifunctional solution.

The Brains Behind the Screens: A Unified Software Platform

TANG’s software system integrates a smart cloud-control platform for remote management with a data analytics suite that generates actionable insights, while open APIs ensure seamless connectivity with a mall’s existing operational systems, enabling unified and data-driven decision-making.

Supporting Equipment: Enhanced Function & Safety Assurance

TANG’s supporting equipment—including smart lift frames, hot-swap backup modules, and environmental sensors—ensures safer maintenance, enables rapid fault recovery, and intelligently adjusts screens based on real-time conditions, thereby enhancing overall system safety, reliability, and energy efficiency.

End-to-End Service: Professional Support From Planning to O&M

TANG offers a complete end-to-end service cycle, starting from in-depth needs analysis and tailored design, moving through precise 3D visualization and professional certified installation, followed by comprehensive training, and finally backed by 24/7 remote monitoring and quarterly inspections—ensuring seamless performance and lasting value at every stage.

Solution Functions: Bringing Core Mall Value to Life

Targeted Ads, Higher Conversions

By combining real-time foot traffic data with detailed member profiles, we deliver the right message to the right person at the right time. This allows us to tailor ad content for different times of day and shopper groups—like commuters, families, or evening crowds. The result? A dramatic leap in performance, boosting ad conversion rates to six times higher than traditional, one-size-fits-all advertising.

Turn Viewers into Participants & Keep Them Coming Back

By adding interactive features like AR try-ons and seasonal light shows, the screens actively engage shoppers and offer rewards to drive store visits. This not only turns the mall into a social destination but also delivers measurable results—in one case, boosting social exposure by 5 million impressions and increasing foot traffic by 30%.

Scene Setting for Immersive Shopping Experiences

By transforming the mall into an immersive stage—through synchronized holiday animations on entrance and atrium screens, coordinated product launches across boutique and central displays, and ambient evening lighting—we actively create engaging atmospheres that extend shopper dwell time, as demonstrated by one center’s increase from 1.5 to 2.5 hours per visit.

Data-Driven Operations, Optimized Leasing Value

Our analytics platform delivers full-funnel performance data—impressions, engagement, store visits, conversions—enabling precise ad measurement. It also creates shopper profiles that help brands better target customers, enhancing leasing appeal. This approach drives results: one shopping center increased ad space occupancy from 70% to 95% and secured 25% higher rental premiums.

Emergency Broadcasting: Ensuring Operational Safety

In the event of an emergency, such as a fire or typhoon, the system can instantly switch to emergency mode with a single click. Every screen then synchronizes to broadcast clear evacuation instructions and safety alerts. Combined with the public address system, this achieves “synchronized sight and sound,” significantly accelerating emergency response and ensuring public safety.

Solution Advantages: TANG's Core Competitiveness

Tailored to Your Space, Precision-Fit Solutions

We move beyond generic products by customizing solutions for each mall area’s core scenarios. So, for luxury zones we provide high-color-accuracy fine-pitch screens, while outdoor squares get large weather-resistant displays. As a result, this precise approach improves the experience by 70% over standard options—delivering both function and style tailored to every space.

Smart Operations Drive Down Costs

Our intelligent cloud-control platform enables fast remote ad updates, slashing labor costs by 80%, while its energy-efficient design cuts power consumption by 45%. Together with a smart maintenance system that reduces fault response to under 4 hours and lowers failure rates by 80%, we help you save over ¥500,000 in yearly operational costs.

Your Global Partner for Seamless Deployment

With service centers across 35 countries, supported by multilingual teams and localized supply chains, we ensure rapid response and provide integrated cross-border logistics, customs clearance, and installation—enabling seamless overseas project execution. This comprehensive support helped a leading international group achieve unified management of LED screens across 12 countries, with service response times kept within 6 hours.

Data Ecosystem Advantages, Enhanced Business Value

Our multi-system data ecosystem delivers actionable insights for shopping malls. It goes beyond ad performance data to offer customer profiles and consumption trends. These reports then help optimize retail mix and leasing strategies. As a result, we turn LED screens from simple “ad carriers” into vital “management tools”. This shift continuously drives greater commercial value for your property.

Standardized Process, Guaranteed Outcomes

Discovery & Planning (2-3 Weeks)

First, the TANG team works closely with mall operators to clarify positioning, audience profiles, and zonal needs. Then, we conduct on-site inspections of space, lighting, and power conditions. Finally, we deliver a detailed proposal covering equipment, planning, and budget, which moves into implementation after review and confirmation.

Custom Production & Setup (4-6 Weeks)

Based on your approved plans, we custom-produce the LED screens and supporting hardware, using our in-house developed core components to ensure quality. Then, before shipping, we thoroughly pre-test all equipment—calibrating the display, checking software functions, and verifying system integration—so everything meets your onsite needs. Finally, we configure and personalize the software to seamlessly fit within the mall’s existing operating systems.

On-site Installation & System Integration (1-2 Weeks)

Our installation team first cleans and prepares the site. We then securely mount outdoor screens with reinforced supports, while discreetly wiring indoor displays. Next, we carefully install, connect, and integrate all modules and equipment. After that, we link your existing systems—such as footfall tracking, membership, and POS—and thoroughly test ad delivery, interactive features, and data synchronization. Finally, we conduct a hands-on review with your operations staff to ensure everything meets your needs before final approval.

Staff Training & Trial Run (1 Week)

We provide layered training: first, operators learn to manage the cloud platform, publish content, and view data; then, technical staff master maintenance, troubleshooting, and system tuning; finally, leasing teams practice interpreting reports and client communication. After training, a one-week trial begins with technicians onsite to gather feedback and adjust settings, ensuring optimal system performance.

Official Handover & Ongoing Support

Once the trial run is approved, we finalize delivery with a signed acceptance report. Then, we continuously monitor your equipment through our cloud platform and provide monthly operation and data reports. We also conduct quarterly on-site visits to clean, calibrate, and inspect all systems. Along with an 8‑year warranty that includes free replacement of any faulty parts, we ensure long‑term reliable performance. Finally, we offer added value through customized content and data optimization services to support your mall’s ongoing success.

In Summary

Transformation

At its core, mall digital transformation creates a closed loop through technology: precise reach, interactive experiences, and data-driven operations. This is where LED displays excel—they connect brands with consumers far better than traditional ads. By focusing on scenario-based customization, smart operations, and data insights, TANG’s solutions solve key display challenges. The result? Higher ad value, stronger customer engagement, and more efficient operations for malls.

Looking Ahead

Already chosen by premier retail destinations from New York to Tokyo, TANG looks ahead by integrating AI and metaverse technologies. We are developing innovative features like virtual shopping assistants and immersive digital environments. These advancements will help malls evolve into smarter, more engaging, and commercially powerful spaces. Ultimately, we aim to drive forward the global retail industry.

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Based on your mall's specific needs, we'll tailor a project solution that is unique to you.